prowest 
While there may be fewer people casually browsing, the buyers who are active are often serious, with clear timeframes and a strong reason to move.
With the weather heating up and the holiday season just around the corner, many owners think it’s time to put their selling plans on hold and wait until the new year to sell. Summer is often seen as a time when buyers are away, distracted and the market slows down.
In reality, selling in summer can work in your favour. While there may be fewer people casually browsing, the buyers who are active are often serious, with clear timeframes and a strong reason to move. And with fewer new listings hitting the market over the holiday period, a well-presented home has a better chance to stand out.
When selling in summer can be an advantage
There are a few situations where listing in summer can put you in a strong position.
Less competition
Many owners wait until late January or autumn to list. With fewer homes on the market, a well-presented property can attract more attention from the buyers who are online.
Serious buyers are still active
People who are relocating for work, needing more space or aiming to move before the new school year do not stop their search over the holiday season. They are more likely to have finance in place and are ready to make decisions.
Your home shines in good weather
Homes with light, bright interiors, gardens that look alive and healthy during the warmer months, and sparking pools or well-presented outdoor living areas can show particularly well this time of year.
Make your listing front and centre
If you are selling over the holidays, visibility matters. Your agent can upgrade your listing to a Feature Property on reiwa.com, which appears at the top of suburb search results with larger images for greater impact.
They’re also promoted across Google, YouTube, Facebook and Instagram to meet potential buyers where they are searching for property, on reiwa.com and beyond. Ask your REIWA agent for more details.
When it might make sense to wait
There are times when holding off may be worth considering.
Your home is very seasonal
Properties that rely on winter features, such as hills homes with lush gardens or fireplaces as the main drawcard, might photograph and present better in cooler months.
You have major work to do
If your home needs significant repairs or renovations that cannot be finished quickly, it may be best to complete these before you put your home up for sale.
Your own timing is tight
If you will be away for long periods over summer, or are juggling big family commitments, you may prefer to wait so you can be fully available for decisions and negotiations.
A local REIWA agent can help you weigh up your personal situation against what is happening in your area.
If you do sell in summer, focus on the basics
If you decide to go ahead with a summer sale, you don’t need a full makeover. A few simple steps go a long way:
- Keep your home cool and comfortable for inspections with air conditioning and fans, it also helps to showcase these features.
- Present outdoor areas as easy, usable spaces that buyers can imagine themselves in.
- Stay on top of the mowing, gardens and pool care so they look fresh in photos and for viewings.
- Where possible, opt for a home open in the afternoon or early evening instead of in the high heat.
The “right” time to sell is not the same for everyone.
Talk to your local Professionals Office about current conditions in your suburb, your goals and whether summer, or another season, is likely to suit you best, or call 9457 5733 | prowest.com.au
Source: REIWA.com.au – https://reiwa.com.au/the-wa-market/resources/articles/should-i-wait-until-after-the-holidays-to-sell/
